The keywords are only the tip of the iceberg, with link building, PPC management, social media marketing and many more services being available for customers. When used in conjunction with the SEO services, they are able to push the business into overdrive. It is something that you can’t do without in the highly competitive market and those who are involved in e-commerce know all too well how important they are.
Some entrepreneurs are confident that their employees or themselves could perform the SEO services in-house and will not resort to an outside contractor. On the short run, this will translate into some money saved, but eventually, the lack of expertise in the team will cost you more. Even if you become considerably more visible, being on the second or third results page comes closer to failure than success. People are not going to dig too deep, hoping to find a better company on the other pages and will prefer to try out the ones indicated by the search engines.